Blunders in international advertising

Corporations are eager to market their products around the globe, so they advertise internationally. However, they sometimes get into trouble because they fail to take into consideration language and cultural differences when they create their advertising.

Read about some of their blunders in Advertising Slogans Gone Wrong…

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Comments

[Lee kyoung bok]

When some corporations advertise internationally, they sometimes have a mistake with slogans. I think they often fail in advertising their products because they don't respect other countries' cultures. If corporations paid attention to other cultures, they would succeed in selling their products easily.

[Eugene Rhim]

Advertisers need to understand other countries' cultures and languages. If they don't understand, they will become bankrupt. It can be that same thing here, that its meaning is different in another country.

[Seon Mi]

Because words have different meanings in different languages, sometimes we misunderstand words. If advertising companies want us to understand exactly, they have to make different advertisements for each country.

[Ilsoo Yoon]

Cultural differences are very important in advertising. There are so many misunderstandings when some companies transfer their advertising to another country. For example, the same word can have different meanings. A message in advertising is the most important way to present their products. So, when companies transfer advertising, they should check to know what they are saying in their advertisement.

[Yumi]

In the world, there are many kinds of languages. Each language is different, but the origin of language is sometimes the same. However, the meaning of the same word, is sometimes different. So, the meaning of a slogan will change. If the company makes a new slogan, they should make sure about that point.

[Ki]

For example, Kia which is Korean auto-mobil company try to get in to some where near Jordan. However, they even get chance to advertise their product, because Kia means devil in their words. Without research their culture they can't expect success.

[Great Andy]

Suppose you are a company owner. When you make your commercials, you should have to consider cultural differences. It is easy, but we tend to forget this. Every country has its own culture, especially language. Some words have different meanings in different countries. If you want to sell efficiently, you should remake words to sure your meaning is clear.